Privacy Policy

Privacy Policy (Continental Agventure)

Effective date: 30 January 2023
Website: continental.ke
Company: Continental Agventure (“Continental”, “we”, “us”, “our”)

Continental Agventure is committed to protecting your personal data and handling it responsibly. This Privacy Policy explains how we collect, use, disclose, store, and protect personal data when you visit our website, contact us, request quotations/samples, place orders, or interact with our marketing content.

This policy is designed to support compliance with Kenya’s Data Protection Act, 2019 and related guidance by the Office of the Data Protection Commissioner (ODPC). (new.kenyalaw.org)

1) Who we are (Data Controller)

For purposes of Kenya’s data protection law, Continental Agventure acts as a data controller when determining how and why personal data is processed. (new.kenyalaw.org)

Contact details:

Email: info@continental.ke
Telephone/WhatsApp: +254-796-194917

2) Scope

This policy applies to:

Visitors to our website (including blog pages)
Prospective and existing business customers (importers, distributors, wholesalers, blenders, packers, private label clients)
People who contact us via forms, email, phone, or WhatsApp
Applicants or vendors who contact us through the website (if applicable)

3) Personal data we may collect

We may collect the following categories of personal data, depending on how you interact with us:

A. Data you provide directly

Name, job title, company name
Country/location, business address (if provided)
Email address, phone number, WhatsApp number
Enquiry details (grades requested, volumes, destination, RFQ/specs)
Shipping or billing details (when ordering)
Any messages you send to us through forms, email, or WhatsApp

B. Data collected automatically

Device and browser information
IP address and approximate location (derived from IP)
Website usage data (pages visited, clicks, time on pages)
Cookies and similar tracking technologies (see Section 10)

C. Data from third parties (limited)

Basic analytics providers or advertising platforms (if enabled)
Social media platforms if you interact with our pages or embedded content

4) Why we process your personal data

We process personal data for the following purposes:

To respond to enquiries and RFQs (quotations, grade recommendations, sample requests)
To provide products and services (order processing, packing coordination, logistics/shipping communication)
To manage business relationships (supplier/buyer communication, account administration, record keeping)
To improve our website and services (analytics, troubleshooting, performance monitoring)
To send business communications (updates, product info, service messages—where permitted by law or with consent)
To maintain security (prevent fraud, abuse, or unauthorized access)
To comply with legal obligations (tax, accounting, regulatory compliance)

5) Legal basis for processing (Kenya)

Where applicable under Kenya’s Data Protection Act, 2019, we rely on one or more lawful bases, including:

Consent (e.g., when you submit a form or opt-in to marketing) (odpc.go.ke)
Performance of a contract / steps before contract (e.g., issuing a quotation, fulfilling an order)
Legal obligation (e.g., record-keeping requirements)
Legitimate interests (e.g., operating a secure, effective B2B export website and communications), balanced against your rights

6) How we share personal data

We do not sell personal data. We may share personal data only where necessary, including with:

Service providers (website hosting, IT support, email systems, analytics tools)
Logistics/shipping partners (only data needed for dispatch, customs, and delivery)
Professional advisers (legal, audit, compliance—when necessary)
Regulators or authorities (when required by law)

All third parties are expected to handle data securely and only for authorized purposes.

7) International transfers

Because we serve international buyers, your data may be accessed or processed outside Kenya (for example, when using global email, cloud hosting, analytics, or messaging services). Where cross-border transfers occur, we take reasonable steps to implement appropriate safeguards consistent with applicable requirements. (kenyalaw.org)

8) Data retention

We keep personal data only for as long as necessary for the purposes described above, including:

Enquiry/RFQ records for business continuity and audit trails
Contract/order records for legal, accounting, and operational needs
Website analytics data for performance and security monitoring

When data is no longer needed, we delete or anonymize it, subject to any legal retention requirements.

9) Your rights (Kenya Data Protection Act)

Subject to legal limits and verification of identity, you may have rights such as:

Access to your personal data
Correction of inaccurate or incomplete data
Deletion (where applicable)
Objection to certain processing
Restriction of processing in certain cases

To exercise your rights, contact us using the details in Section 1.

If you believe your rights have been violated, you may also contact the Office of the Data Protection Commissioner (ODPC). (odpc.go.ke)

10) Cookies and analytics

We may use cookies and similar technologies to:

Keep the website functioning properly
Measure traffic and understand which pages are most useful
Improve performance and user experience

You can control cookies through your browser settings. Blocking certain cookies may affect site functionality.

11) WhatsApp and messaging

If you contact us via WhatsApp, your messages and metadata may be processed by WhatsApp and its affiliates under their own privacy terms. We use WhatsApp primarily to respond to enquiries, share quotations, confirm specifications, and coordinate orders. Please avoid sending sensitive personal information through WhatsApp.

12) Security

We use reasonable administrative, technical, and organizational measures to protect personal data against loss, misuse, unauthorized access, alteration, or disclosure. However, no method of transmission over the internet is 100% secure.

13) Third-party links

Our website may contain links to third-party websites or embedded content (e.g., social media). We are not responsible for the privacy practices of those third parties. Please review their policies separately.

14) Children’s privacy

Our website and services are intended for business customers and are not directed to children. We do not knowingly collect personal data from children.

15) Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.

16) Contact us

For questions, requests, or concerns about this Privacy Policy or how we handle personal data:

Continental Agventure
Email: info@continental.ke
Tel/WhatsApp: +254-796-194917